If you’ve been publishing an e-zine for at least 6 months but still aren’t seeing real results from it, it’s time for a tune up. Here are 5 ways to improve your e-zine:
(1.) Spend more time tooting your own horn. At least 25% of your e-zine space should be about nothing but YOU. In this [...]

At the foundation of every selling message, whether a brochure, print ad, or direct mail piece, should be a unique selling proposition (commonly known in marketing circles as the “USP”.
The USP tells your prospect what differentiates your product from everyone else’s in your category. And it’s the single most important reason your prospect will [...]

Sending out a monthly newsletter takes a good deal of effort. You need to determine your goals and how to measure them, prepare your mailing lists, develop content, and make sure everything is delivered correctly. Can you confidently say that you are generating justifiable revenue from this effort —or are you sending out a [...]

Ezine Advertisement has a unique advantage against other online
advertising methods. It’s completely targeted, which means
people have serious interest in purchasing your products. There
is step by step solid and flawless plan for profitable ezine
campaigns if done right.
1) Choose the right market is the first step and locate the
appropriate ezines. First go to Google and search your [...]

Sustainable email sending programs in an inherently hostile environment now require great care and planning. Before considering technical complexities and marketing tactics, email senders must adopt this basic paradigm shift.
The five guidelines included in this series should become watchwords for ezine emailers as they incur the risk and responsibility of sending newsletters or any other [...]

At times, attracting subscribers to your list can seem
as challenging as finding a pool of water in the desert.
Having built several lists over the last year in different
niche markets - all highly responsive, some in the high
tens of thousands, its time to focus in on 3 of the most
productive list building techniques.
Before I list them, [...]

The CAN-SPAM Act of 2003 was supposed to eliminate spam email. This federal spam law that became effective January 1, 2004, was passed by Congress to get rid of junk email.
So why didn’t the law eliminate spam and why is it so difficult to stop it? Still today, more than 40% of [...]

Every one of us knows how spam impacts us. Every day we either get a ton of spam - or if we’re fairly well protected by spam filters - only a few pieces.
Like a large number of people, I don’t use any spam filters. Ah. You think I’m insane. But wait. [...]

Despite the fact that Federal legislation (the CANSPAM act) made it illegal, harvesting email addresses from the web using automated robots remains alive and well.
Spammers who need fresh email addresses release software spider programs that comb the Internet and suck email addresses off Web pages, guest books, and anywhere else you might post your email [...]

When catastrophe strikes, many insurance companies tend to get flooded with new claims. These sudden surges in client demands can be overwhelming, and that’s where Pacesetter Claims Service, an independent adjusting agency, comes in.
Founded in 1997, Pacesetter Claims Service is a well-established company with offices in five different states, as well as Puerto Rico. They [...]