Your palms are sweating and your heart is racing. You have that uneasy feeling in the pit of your stomach. Never has there been a tool that has caused more fear in the hearts of marketers than the telephone! These tips will help you not only surmount your fear, but empower you to use the phone as a powerful part of your marketing strategy.Rule #1: Always “sell” value before price. Prospect will almost always ask “how much does it cost?” - This can be a buying signal but before you tell them how much it will cost be sure you have sold the value. If not it could be the end of the conversation. Tip: Before you send additional information, try this qualifying question, “When people request our free CD, I often discover that they are really not interested about making more money from home but are just curious about the CD. Is that the case here?” They will often respond with, “No, I’m really interested.” Chances are that they will act consistently with their response. This way you can spend your time and marketing dollars on those most interested in your offer. You might want to have some online backup material to provide to those who are just curious.Rule #2: The majority of the time prospects will not call you. Some prospects will call you, but most won’t. If you want to become a member of those who carry a sign reading, “will work for food” wait for your prospects to call you! In MLM this applies especially to follow-up but also to step one prospecting. The bottom line is that if you don’t use the phone at some point in your marketing, either up front or after the prospect has shown interest, you simply won’t be able to build a long-term business. The reason most people fear the phone is because they fear the personal rejection that prospects can inflict. Everybody says not to take it personal.Rule #3: When they don’t return your call, it doesn’t mean they aren’t interested. Veteran marketers know that lack of a call-back does not mean the prospect isn’t interested. It most often indicates a lack of time or attention. Marketers all too often assume that when a prospect doesn’t respond that they are not interested. But in the majority of cases it doesn’t mean that at all. What a lack of response most often means is that you haven’t made a connection to the prospect yet. The prospect simply does not yet understand or realize how your offer will make their life better. The art of marketing is of course, figuring this out. This does not mean that you should simply bombard your prospect with calls or any other marketing until you get a response. Use a little common sense and think about how you like to be sold. Yes, I said sold! MLM is selling no matter what the storybooks say. You are always selling yourself and your ideas so start to think about what attracts you to certain products and services and incorporate what you learn into your own marketing.If a prospect says, “It’s best if I call you,” ask a couple of qualifying questions to see if you can call them on a specific date about their decision. If they still prefer to call you realize they have just told you “No” and let it go. People with certain personality styles avoid confrontation and rarely tell others no. They just hope to wear you down (most marketers give up by the third call) which is usually rather easy. Sometimes you just need to know when to stop wasting your time and move on. Never show your frustration or disappointment when prospects tell you “No”, either directly or indirectly. Keep them in your long-term follow-up with no more than two e-mails messages